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Our story


Asanox clothing was imagined by two friends of very different backgrounds. The functional influence to the collection is drawn from a former British Commando with passion for living an active outdoor lifestyle. The stylish designs and fabric knowledge come from the expertise of an experienced designer whose former employment includes working for Gucci and Alexander McQueen.

Style & function

Many of us work in the city and yet love to escape and explore the great outdoors. Finding a masculine urban style that functions in the elements isn't easy to find. Now it is. Inspired by Scotland and Commando training, our products are designed for all your adventures - city or summit.

Quality Craftsmanship

The truth is you don't always know if you get what you pay for. Our production process is simple - select the highest quality technical fabrics, eco friendly insulation and trims to assemble a luxury product. Explorer Mark Wood is someone who really knows about the importance of quality clothing and wears our clothing when travelling to extreme parts of the world.
 

So we don't cost the earth

    We recognise that the world is facing climate issues and that during any manufacturing process carbon footprints are left. As the company grows we will strive to look for better ways to be greener and take inspiration from other pioneers in this field.  We will be looking to support eco conservation & green initiatives. Nature, the weather and being outdoors are essential for our physical and mental wellbeing. Its also important for our survival as a species. After all, if we want to keep enjoying visiting new places and going on adventures we all need to take responsibility. A greener cleaner climate = cooler climate.